Martina Franca

Elegant, historic, and full of southern charm — Martina Franca is the cultural heart of Puglia’s Valle d’Itria, just a few kilometers from Alberobello. Known for its refined Baroque architecture, lively festivals, and culinary traditions, this hilltop town perfectly combines art, history, and authentic Apulian life.

A Town of History and Art

The origins of Martina Franca date back to prehistoric times, as shown by archaeological finds scattered throughout the area. The town’s name was first recorded under Filippo I D’Angiò, who granted it special privileges — hence the “Franca” (meaning “free”) in its title.

Martina Franca flourished in the 18th century, when noble families and master craftsmen transformed it into one of southern Italy’s most beautiful examples of Baroque architecture. Its style is so distinct that scholars call it “Martinese Baroque” — ornate yet harmonious, opulent yet intimate.

6 Experiences You Can’t Miss in Martina Franca

1. Stroll Through the Historic Center

The heart of Martina Franca is a labyrinth of whitewashed alleys, elegant squares, and carved stone facades. Every corner reveals an architectural gem — from ornate churches to noble palaces.

Don’t miss:

• Church of the Carmine and Church of San Francesco d’Assisi – examples of the finest Martinese Baroque.

• Church of Sant’Antonio dei Cappuccini – a peaceful retreat near the town’s edge.

• Hidden courtyards and archways where time seems to stand still.

Wandering here feels like walking through a living art gallery under the Apulian sun.

2. Visit the Basilica di San Martino

The Basilica of San Martino is Martina Franca’s crown jewel and the purest expression of Martinese Baroque. Built in the 18th century, its stunning façade commands attention with sculpted saints, elegant pilasters, and a statue of Saint Martin, the town’s patron. Inside, you’ll find marble altars, golden details, and a profound sense of devotion that fills the air with serenity.

3. Explore the Palazzo Ducale

At the heart of Piazza Roma, the Palazzo Ducale — built by Duke Caracciolo in the 17th century — stands as the city’s most majestic landmark. Once a noble residence, it now serves as the Town Hall and hosts exhibitions, cultural events, and the world-renowned Festival della Valle d’Itria.

Its grand frescoed halls and stately courtyards offer a glimpse into the opulence of Puglia’s baroque era.

4. Discover the Bosco delle Pianelle

Just outside the town lies the Bosco delle Pianelle Regional Nature Reserve, a tranquil woodland rich in biodiversity. The forest is home to oak and holm trees, Mediterranean scrub, and a variety of wildlife — from foxes and hedgehogs to owls, falcons, and bats.

Perfect for trekking, picnics, or cycling, it’s a refreshing escape into nature and a wonderful contrast to the city’s ornate architecture.

5. Savor Martina Franca’s Food and Wine Traditions

Martina Franca is a paradise for food lovers. Its culinary heritage reflects centuries of farming, wine production, and artisanal craft.

Don’t miss:

• Fave e cicoria – a rustic blend of fava beans and wild chicory.

• Orecchiette with turnip greens – the ultimate Puglian comfort dish.

• Ciceri e tria – handmade pasta with chickpeas, a classic of southern Puglia.

• Capocollo di Martina Franca – a slow-cured, slightly smoked ham known across Italy.

Pair these flavors with a glass of Martina Franca DOC, a fresh, fragrant white wine, or end your meal with almond-based pastries and a coffee with almond syrup, a local favorite during summer.

Many masserie (farm estates) around the town offer wine and olive oil tastings, tours, and farm-to-table experiences. Guests of Puglia Paradise can have their Guest Angel concierge arrange a private culinary itinerary.

6. Attend the Festival della Valle d’Itria

Since 1975, the Festival della Valle d’Itria has made Martina Franca a beacon for opera and classical music lovers. Held annually from mid-July to early August, the festival stages masterpieces from the 16th century to modern world premieres.

Performances take place in the Palazzo Ducale’s courtyard, creating a setting where art, architecture, and emotion blend seamlessly. Recent productions include Bellini’s “Zaira”, Verdi’s “Giovanna d’Arco”, and Strauss’s “Salomé”.

The festival attracts international artists while preserving a deeply local soul — an unforgettable cultural experience under the summer stars.

Plan Your Visit

Martina Franca is beautiful in every season — lively in summer, tranquil in autumn, and radiant in winter.
Whether you come for the music, the cuisine, or the architecture, this baroque jewel of the Valle d’Itria will capture your heart with its sophistication, hospitality, and unmistakable southern warmth.