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39. From Data to Decisions: Pioneering Market Intelligence in the Hospitality Industry


In the intricate and ever-evolving landscape of the hospitality industry, the ability to accurately gauge market demand and supply is paramount. The demand encapsulates travelers’ desires for accommodations, experiences, and services, while the offer corresponds to the array of hotel rooms, vacation rentals, and related services available. Given the industry’s inherent seasonality, fluctuating consumer trends, and the influence of global events, continuous monitoring of demand and supply becomes vital. Such vigilance helps businesses forecast occupancy rates, optimize pricing, tailor experiences, and position themselves strategically in a crowded marketplace. As the hospitality sector grapples with challenges ranging from digital disruption to changing traveler preferences, effective market demand and offer monitoring offers a beacon, illuminating the path to informed decision-making, resilient strategies, and sustained growth. The infusion of technology, from big data analytics to AI-driven insights, further refines this process, making it an indispensable tool for contemporary hospitality leaders.

In order to constantly monitor the market demand (bookings market players are receiving) and offer (available villas), we have developed a web data scraper and an algorithm to process the data and definite changes in the rates. Our web data scraper is designed to analyze the occupancy changes of competitors over time. It is a specialized tool aimed at extracting, processing, and presenting data relevant to room or facility availability from competitors’ websites and booking platforms.

This web data scraper provides invaluable insights to our dynamic price optimization, offering a competitive edge by understanding market dynamics better and adjusting strategies accordingly.

Future developments will include pricing information to correlate occupancy rates with pricing strategies.

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