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19. How to market your villa

Renting out a villa in Puglia, Italy, can be a rewarding venture, given the region’s growing popularity as a holiday destination. In order to target international guests coming to Puglia for leisure, you can employ various sales channels. Here’s a mix of traditional and digital channels that can be effective:


  1. Online Travel Agencies (OTAs):
  • Airbnb: This platform is popular for short-term vacation rentals globally.
  • Booking.com: Initially for hotels, this platform has expanded to include villas and apartments.
  • Vrbo (previously HomeAway): Similar to Airbnb but tends to attract a different demographic, often families.
  • Tripadvisor and its vacation rental platform FlipKey: Trusted by many travelers for reviews, it can be a good platform for rentals.
  1. Specialized International Websites
  2. Local Rental Companies: Local agents can help manage rentals, maintenance, and guest relations. They’ll typically have connections and know the local market well.
  3. Personal Website: Having your own villa website can provide credibility. It allows you to showcase high-quality photos, offer a virtual tour, and tell a compelling story about your property. Coupled with good Search Engine Optimization (SEO), it can also bring in direct bookings.
  4. Social Media: Instagram, Facebook, and Pinterest can be great platforms to showcase your villa. Consider creating engaging content like videos, photos, and guest testimonials. Using targeted ads can also help reach potential guests.
  5. Google Ads: Use Google’s advertising platform to target keywords potential guests might be using to search for villas in Puglia.
  6. Local Tourism Boards and Partnerships: Collaborate with the local tourism office. They often have resources and promotional efforts that you can tap into.
  7. Travel Agents and Concierge Services: Especially if your villa is high-end, these professionals can introduce your property to clients seeking exclusive accommodations.
  8. Word of Mouth: Never underestimate the power of referrals. Happy guests can become repeat clients and can recommend your villa to friends and family.
  9. Traditional Media: Consider listings in local or national magazines, newspapers, or even travel-focused publications.
  10. Email Marketing: Capture the emails of past guests and interested parties and send them regular updates, special offers, or news about your villa.



Whichever channels you choose, ensure your villa is presented at its best. High-quality photos, detailed descriptions, and prompt communication can make a big difference. Additionally, remember to encourage reviews from guests as positive testimonials can significantly boost your villa’s appeal to potential renters.

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